Red can be a naughty color — red-light districts and bordellos. It is both the color of Satan and the color of the Roman Catholic Church. Stevens notes that red was a color often associated with divinity; medieval and renaissance paintings show Jesus and the Virgin Mary in red robes.
Red is for happiness — Indian brides get married in red saris. Red for good luck — the one-month birthday of a Chinese baby is celebrated with red eggs.

Red is rarely an accident.

“A textile is not dyed red by chance,” Stevens says. “No you use red for a specific reason whether it’s for love, for fertility, for happiness — you made it red on purpose.”

From: The Color Red: A History in Textiles

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