INTRODUCING THE NEW COLLECTION

We are very proud to announce the launch of the new Alabama Chanin collection. Here at the studio, we have all been busy over the past months preparing for this endeavor—from a collaboration with artist Maxine Payne (more from the story behind our inspiration and Maxine tomorrow…), to perfecting organic cotton fabric and colors, designing and producing garments pattern-by-pattern, swatch-by-swatch, creating and hand sewing sample garments, organizing photo shoots, and finally, preparing for this launch today.

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Lots of work, time, and love go into every piece of a new collection. Each of our fabrics and garments are designed to last a lifetime: some pieces intended as heirlooms, others seamlessly integrated into everyday wardrobes.

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The new collection features several designs, including our Magdalena, Daisy, Scallops, and Whispering Rose patterns worked in a variety of techniques and a selection of colors including: Natural, Navy, Black, Lime, Natural Blue Grey, and Ballet.

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5 comments on “INTRODUCING THE NEW COLLECTION

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  1. Marita

    Inspiring and exciting new collection!
    And I love that you included a few models in the lookbook who have “everyday” figures.

    Reply
  2. Suzanne

    I love everything! So impressed with how you are able to continually come up with creative, new, awesome designs… the hard work really shows. Congratulations 🙂

    Reply
  3. Anna

    Tonight, I logged in to see what was new, not knowing it was “spring launch day.” Wow–beautiful and inspiring! And I love the Magdalena lime.

    Reply
  4. Dita de Winter

    Soooo beautiful, just love everything from your new collection: design, color, fit and the details that are in these garments. You are so incredibly talented and very inspiring for me. Thanks for that. Eagerly awaiting the new color Lime.

    Reply