Red—the color of extremes.

Difficult for some to see; more difficult to paint.

It’s the color of blood, violence, and revolution—of danger, adventure, and the almost universal sign to stop.

Red is full of energy. It is exciting and awakening.

It denotes power and confidence.

It’s been called the color of temptation and desire.

In some cultures, it is the color of luck; in others districts, the color of lust and seduction.

This week, it is the color of love.

And, of course, the apple.

Apple Red—our newest collection color.

Take a bite.


P.S.: For a limited time, our A. Chanin Long Sleeve Cardigan is now available in our newest color Apple (just in time for Valentine’s Day) as well as Pewter. Eames: Beautiful Details is now available in Studio Books from The School of Making (more on the Eames and inspiration coming soon).

P.S.S.: Barnett Newman here and here.

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