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THE FACTORY + ALABAMA CHANIN | 33/52 | 2018

“Alabama Chanin has evolved into a community… a company of farmers, fabric makers, artisans and our customers who support what we do.”Natalie Chanin from the archives: W Magazine, 2011

With the excitement of a new Collection at the forefront of our minds, this week we take a few moments to reflect on all Alabama Chanin’s collections and how, though different, each serves a unique aspect of our customers’ lives and embodies the heart of Alabama Chanin: sustainability, quality, and beauty.

Collection: The classic Alabama Chanin collection creates styles for everyday wear. Through thoughtful design, Natalie and our team have created a grouping of styles that are modern essentials that are meant to last a lifetime. The collection celebrates both hand and machine-sewn artisan methods of manufacturing, even creating “hybrid” garments that marry the two craft forms into one garment. You’ll find our Core Essential styles alongside embroidered and decorated garments.

Bridal + Evening: Bringing sustainability and beauty to some of life’s most treasured moments, Alabama Chanin has been creating bridal gowns and special occasion attire since 2010. From classic silhouettes like the Guinevere Dress to elaborately hand-embroidered pieces like the Lauderdale Dress, our special occasion pieces transcend trends. The collection can be worn to a variety of events throughout the seasons and the heirloom-quality gowns will be passed down through generations. In 2016 we introduced customer-favorite bridal styles to Custom DIY, allowing you to create your own one-of-kind garment for your most special day. (P.S.: We also host bridal luncheons and wedding receptions at our event space at The Factory. Give our Events Coordinator a call at 256-760-1090 for details.)

Leisure: The Leisure Collection, created in 2017, ushered in a new facet of Alabama Chanin: clothing for the home that fosters a sense of comfort and wellbeing. Robes, nightgowns, tanks, leggings, and underpinnings crafted from luxurious, organic cotton and waffle-knit fabrics are paired are with a few of our favorite albums and sweet treats to form a curated collection of relaxation. (Look for updates to Leisure later this fall.)

Cook + Dine: Striving for sustainability in all aspects of life, the Cook + Dine Collection allows us to bring American-made goods to the table and kitchen. Tableware, like placemats, coasters, and napkins are assembled, from start to finish, by one of our skilled machine sewers with 100% organic cotton and canvas. Artisan-made aprons and potholders are paired with beloved cookbooks. Cook + Dine is also a space that has allowed us to collaborate with businesses like The Commons and Hawks and Doves, and to work with like-minded artists, near and far.

Personal Stylist: “Impeccable service” is one of the eight Guiding Principles of Alabama Chanin. Whether you are purchasing an heirloom skirt or a machine-sewn cardigan, impeccable fit and modern styling are what we guarantee to each of our guests. To ensure this, we recently added a Personal Stylist service for our Collection. If you have questions about fit, design details, care instructions, or need recommendations for adding to your current wardrobe or what styles fit best with your lifestyle, our Personal Stylist is only a call or email away.

Shop the Alabama Chanin Collections below:

Collection
Leisure
Cook + Dine
Bridal + Evening

Call our Personal Stylist at 256-760-1090 to schedule an in-store appointment and fitting.

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@ Alabama Chanin
Stay tuned for the collection updates tomorrow, featuring new embroideries and silhouettes to carry you into autumn.

@ The School of Making
On Friday, August 17th, The School of Making team is hosting an Intro to Hand-Sewing Workshop, suited for all skill levels – and there are still some spots left. Register here and enjoy a discussion about the physics of sewing and lunch from The Factory Café.

@ The Factory Store + Café
The Factory Store + Café will be hosting Alabama Sawyer and Harvest Roots Ferments for pop-up shops on Saturday, August 25th. Stop in and meet the teams behind these great brands.

Lunch + Saturday brunch menu here.

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