Author Archives: Alabama



Beginning Saturday at 4:00AM,
you will find samples and one-of-a-kind pieces on our website—right on time.
(Then go back to bed.)

Our sale begins at 4:00AM CST (because we’re in Alabama).

P.S.: You’ll also have the chance to save 20% site-wide*.

*Site-wide discount excludes all workshops, Alabama Studio Book series, other books and music, Swatch of the Month, Starter Sewing Kit, Resource downloads, gift certificates, Events @ The Factory, Heath Ceramics dinnerware, collaborations, and One-of-a-Kind items.

One-of-a-kind items are available on a first come, first serve basis. All sales final.



Way back in 2007, performance artist John Rives put together a light-hearted TED talk meant to tease conspiracy theorists everywhere. I won’t get into the incredible connections he makes between people like country music artist Faron Young, Dame Judi Dench, and Bill Clinton. (I suggest you watch for yourself.) But he manages to connect one event to another, and another, through the hour of four in the morning. Four in the morning, he says, is the “worst possible hour” of the day. It’s shorthand for a time of inconvenience, mishaps, and yearnings.

What Rives didn’t expect was that the “four in the morning” effect was more widespread in our culture than he ever imagined. After his initial TED Talk, people began sending him “Four AM” references from all over the world. He has received so many references of “four in the morning” in our culture—from Shakespeare to The Simpsons—that he is now the self-proclaimed expert on 4AM. (For just a hint of it’s presence in our culture, here are a quick set of 50 Four in the Mornings that we’ve all seen at some point.)

In response to the overwhelming response, Rives put together a short follow-up talk to show us what he’s learned about 4AM: watch here. So we must ask—has he discovered and decoded the real witching hour? Or is it a magical, creative hour? Or is it nothing at all? Rives has catalogued every reference he’s discovered at the Museum of Four in the Morning, where you’ll find instances in literature, movies, music, television, and all manner of pop culture transmissions. We invite you to click around, examine the copious evidence, and ask yourselves: Just what is the deal with 4AM?

P.S.: Just in case there IS something to the phenomenon, we invite you to our 4:00AM Sale beginning Saturday at 4AM and ending at four o’clock on Monday morning. We’re featuring samples and one-of-a-kind pieces—right on time.

P.P.S: You’ll also have a chance to save 20% site-wide*.

*Some exclusions will apply.



If there is one thing we’ve learned, it’s that there is joy and power in making in a group setting. We’ve witnessed this in a multitude of workshops, Makeshift events, and also in our informal First and Third Mondays and Thursday night Sip + Sew events here at The Factory. Many of us have outside sewing circles or knitting groups we belong to, and it’s the opportunity for growing conversations that make those experiences most meaningful.

One of our educational goals at Alabama Chanin has always been to increase opportunities for these conversations to flourish.

So, with that in mind we introduce our new Host a Party programming through The School of Making.

Organize a group of 6 or more friends, colleagues, or acquaintances and provide a location and refreshments. You and your group will choose one garment style—with difficulty levels ranging from beginner to advanced. You will all be working on the same garment style, but each group member can choose their own size, fabric color, and stencil design.

As host, you will receive your kit for free, in exchange for providing sewing instructions and hospitality. Each of your guests will receive the selected kit at 20% off the original price.

Meet once a week, once a month, or as often as you and your group would like, provide good light, beverages, good conversation, and start sewing. You will be the leader and teacher to the Alabama Chanin sewing techniques. Our Studio Style book series can be your guide, and we’ll provide some handouts on basic techniques that will help you along the way.

Provide tools, needles, scissors, or show your sewing group which tools you love the most.

Some tips we’ve found for the best sewing parties:

Consider seating carefully. If you have a large table that can accommodate your entire party, this is the ideal setup. You can also set up smaller groups or tables around a single room—but you should ideally have a surface to spread out your sewing pieces and hold your sewing tools and notions. And, of course the best conversations are had around one big table.

Good lighting makes all the difference in the world.

If you plan to spend an entire afternoon or evening stitching together, keep snacks on hand—but not messy ones. Think grapes or cheese and crackers rather than chips and salsa…

Remember that it’s okay to make mistakes, take everything apart, and start again. No one is grading your efforts and one imperfection won’t ruin your garment.

Host a sewing party by contacting us here:

And learn more on how Host a Party works, including kit options, here.




Atlanta-based chef Anne Quatrano is perhaps the most visible figure in the area’s farm-to-table movement. She and her husband and fellow chef Clifford Harrison are longtime proponents of sustainability and make concerted efforts to use locally grown seasonal and organic products—much of which comes from their own family farm. They own and operate three established restaurants—Bacchanalia, Little Bacch, and Floataway Café, run Star Provisions deli and market, and have very recently opened W.H. Stiles Fish Camp, a casual seafood spot in the Ponce City Market’s food hall.

Star Provisions is a carefully curated, visually inspiring shop and pantry where patrons can have access to the same tools and ingredients as professional chefs. They accomplish what we attempt to do in our own Studio Style DIY shop—provide high quality materials to those who might otherwise not have access to those items. Anne and Clifford have effectively opened their restaurant’s pantry and walk-in cooler for patrons to shop. It has a bakery, a wine cellar, a butcher and seafood counter, a cheesemonger, and a section for cookbooks, specialty goods, tableware, penny candy—and even dog treats.


As part of our continued inquiry into the creative process, I was interested in how someone could manage so many undertakings and manage a family farm and come up with fresh ideas for new restaurants. Fellow Atlanta chef Steven Satterfield said of Anne, “Ann was a pioneer in Atlanta. Her focus has always been on sourcing the best ingredients first, and local, seasonal ingredients have always been important to her.” I want to know what inspires such a pioneer—and what continues to keep that sort of passion stoked. We forwarded Anne a list of 34 questions about her thoughts on how she creates, stays motivated, and encourages her own creativity—and asked her to answer 5-10 of her choice. Her responses follow and reveal what sparks her curiosity and what she might have done instead of becoming a chef (though we’re so glad she stuck with her original plan).

Alabama Chanin: Do you have any creative rituals?

Anne Quatrano: Not really – I love an iced tea and a stack of magazines on Sundays.

AC: What makes you curious?

AQ: Mostly nature and its elements…wild vegetation, bird’s nests, the paths of bees, my dogs’ habits, anatomy of a hog…

AC: What do you daydream about?

AQ: The beach


AC: Do you have processes or tricks to spur creativity?

AQ: Driving

AC: Do you have to be in a certain mood in order to create?

AQ: No, but I am more creative when calm.

AC: Nature or nurture? Do you imagine creativity is part of human nature or must it be learned?

AQ: Human nature – the discipline to achieve is learned.

AC: What parts of your work seem the “heaviest” and the “lightest”?

AQ: Heaviest is always economically motivated. Lightest is typically the relationship of flavors, textures and form.

AC: Have you ever censored your imagination or creativity because you don’t want to offend anyone? If so, how?

AQ: Sometimes with hired graphic designers or individuals helping with projects—but most of the time the collaboration is just as rewarding and often better.

AC: If you had to start over, would you choose a different path in your career?

AQ: I would draw homes and public spaces…architecture.

AC: Do you critique your own work?

AQ: Yes – more than anyone else.

AC: Has rejection ever affected your creative process?

AQ: No

AC: What last made you think, “I wish I had thought of that!”?

AQ: Everything…


P.S.: Purchase tickets to our Friends of the Café Dinner with chef Anne Quatrano on October 24th and have the chance to experience her food firsthand.

Photos courtesy of Andrew Thomas Lee Photography



Ochre: a natural earth pigment containing hydrated iron oxide

Vermeer used ochre extensively when painting flesh tones.

Ochre is the color of harvest, of autumn wheat, and heavenly bodies.

Gold Leaf: gold that has been hammered into thin sheets

The golden bough, sought by Aeneas to protect himself as he journeyed into Hades.

And here: the golden tree of life at London’s Whitechapel Gallery.

Today, see Chinese artist Zhou Xiaoping collaborate with Aboriginal artist Johnny Bulunbulun. Ochre and Ink and rice paper, a cross-cultural experiment in art and process.

Our Arella Top – a selection from Collection #29




The design world is filled with innovators making products that can impact the human experience for good or for ill. The idea of designing and making with positive, spirited intention is growing far beyond its early influencers like Samuel Mockbee’s Rural Studio or the now defunct Architecture for Humanity—inspired by Mockbee’s project. Today, AIGA—one of the oldest and largest professional design organizations—has an entire program dedicated to Design for Good. Design leader John Bielenberg created the innovative and influential Project M that is always generating creative solutions to real design challenges. (See Project M’s Pie Lab in Greensboro, Alabama, for an example.)

One of our earliest “social” collaborations was with an organization called Goods of Conscience, whom we worked with on some of our first indigo dyeing experiments. This was quite a few years ago, when design and social change were words that weren’t often used together. It was one of the early examples in the textile industry we encountered that proved the two ideas could exist together and elevate one another.

All design has social impact, but good design focuses on people as fundamental to the products they make. Designers have a remarkable ability to influence how we communicate and with whom, what we think about, what is relevant, and how social and economic power balances might be restructured. When designing for the good, effective ideas, methods, and products can better a society and humanity. Nest, the non-profit organization we’ve partnered with through The School of Making, has fostered successful initiatives by building deep relationships with the global makers with whom they partner—collaboratively building sustainable solutions to the greatest needs within communities where artisan craft stands to create positive, long-lasting change.


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September kicked off our busy season here at The Factory. We launched a new collection, hosted Patagonia’s Worn Wear Truck at The Factory, and I celebrated my birthday with a specially-made cake from my daughter, Maggie.

October brings our Collection and DIY Trunk Show and Two-Hour Workshop this weekend at Craft South, upcoming Friends of the Café dinner featuring chef Anne Quatrano, and on-going preparation for the holiday season. Be on the lookout for upcoming sales, special promotions, and our always-popular holiday gift guides.

Follow us on Facebook, Instagram, Twitter, and Pinterest for the most up-to-date information about what’s happening at The Factory. And for updates delivered right to your inbox, join our mailing list here.



Newsletter #33 shares our newest Collection, as well as updates to our Home + Table section online. Our design team is also working on new designs for our Basics line—coming soon.

We have a series of upcoming events at The Factory, which include our Friends of the Café Dinner on October 24th and an On Design Lecture featuring Rinne Allen on November 19th. The Factory has new, extended hours—and we now offer wine, beer, and Small Bites + Snacks all day.

Join our mailing list to receive our Newsletter directly to your inbox and stay up-to-date on all the happenings at Alabama Chanin. Please note that you can update your mailing subscription at any time, and choose to opt in (or out of) certain mailings.

xoNatalie and all of us @ Alabama Chanin



Just two hours north of The Shoals lies Nashville, Tennessee—also known as “Music City”. Travelers visiting The Factory often fly into larger nearby airports (like Nashville or Birmingham) and make the drive to Florence. Lately, perhaps in part due to the eponymous television show, Nashville has blossomed as a tourist friendly city—one that we recommend for all of our visitors with a little extra time to explore.

The city of Nashville was founded as Fort Nashborough around 1780 and is actually older than the state of Tennessee. During the Civil War, Nashville was captured early on by the Union army —who used it as a depot; this ultimately helped solidify the city’s infrastructure and ensured it would survive the war largely intact, unlike most other large Southern cities.

In 1925, a local insurance company founded a radio station in Nashville—calling it WSM, for “We Shield Millions”. Disc jockey George Hay produced a barn dance style show called “The Grand Ole Opry”, which was listened to by those in Nashville and in surrounding towns and communities. Musicians began traveling to the city in hopes of being heard on this treasured radio show. The Opry, still staged live every week, is America’s longest-running radio show.

For those with a love for music history, Nashville has no shortage of must-see stops. Visit the newly opened Johnny Cash Museum or Hatch Show Print, a historic letterpress shop that produced—and still produces—some of the most famous concert posters of all time. (Look for more information on Hatch soon.) Nearby is The Country Music Hall of Fame, which takes up an entire city block and presents artifacts like rhinestone costumes, guitars, and memorabilia from musicians of all generations. Also part of the Hall of Fame is RCA Studio B, where thousands of famous country and rock and roll songs have been recorded. Elvis alone recorded over 250 songs at Studio B.

We highly recommend touring the beautiful Ryman Auditorium, known as the “Mother Church of Country Music.” Originally built as a house of worship, it was home to the Grand Ole Opry until 1974 and now hosts shows for musicians of all genres.


Opry performers were known to sneak out the Ryman’s back doors between sets to have a drink in one of Nashville’s famous honky tonks, located on lower Broadway. Visitors now frequent establishments like Legends Corner and Tootsie’s Orchid Lounge, which offer modern country alongside throwback country and western. For those interested in the songwriting side of Nashville (and fans of the ABC television show), you might consider a visit to The Bluebird Café, where many songwriting legends were discovered—and continue to visit. But visitors should know that venues like the Bluebird are classic Nashville “listening rooms” —and you will be shushed if you make too much noise.

Nashville is also an important stop for many vinyl enthusiasts, as well. United Record Pressing, operating since 1949, is located downtown and is one of only four remaining vinyl manufacturers in America. Musician Jack White also moved his record label, Third Man Records, from Detroit to Nashville—and they release hundreds of albums and special releases on vinyl. The Blue Room, a venue located inside, is capable of producing a vinyl master recording in real time, direct-to-acetate.

The city is also becoming (rightfully) known as a food destination. One of Nashville’s best-known culinary innovations is “hot chicken”—supposedly created by a scorned woman seeking revenge on a cheating boyfriend. Prince’s Hot Chicken is our preferred stop. There are too many “best” restaurants in town, but among our favorites are: Sean Brock’s Husk, Tandy Wilson’s City House, Tyler Brown’s Capitol Grille (and the adjacent Oak Bar), and Arnold’s Country Kitchen, for a classic meat and three. (Barbeque in and around Nashville can’t be contained in one post—more on that coming soon.)

Travelers who want to explore outside the music attractions, or anyone traveling with the whole family, can visit The Parthenon (originally built for Tennessee’s 1897 Centennial Exposition), pick up a book (or four) at Ann Patchett’s independent bookstore, Parnassus Books, take in an exhibit at The Frist Center for Visual Arts, explore the Nashville Zoo at Grassmere, see a movie at the historic Belcourt Theatre, or watch a Nashville Predators or Tennessee Titans game.

Shop the 12th Avenue South district with our friends at Imogene + WillieCraft South, and, while you are out-and-about, check out all the great designers that are part of the newly formed Nashville Fashion Alliance (NFA).


As you can see, a flight to Nashville with a two day stop before heading to The Shoals is highly recommended. Look for more upcoming posts from our Travel series, highlighting some of our favorite cities and attractions—from here to there (and most everywhere in between).

Photos courtesy of: The Grand Ole Opry, Johnny Cash Museum, Hatch Show Print, The Country Music Hall of Fame, Ryman Auditorium, Nashville Sun Times, Jón Alan Salon, Bon Appétit, Husk, City House, Capitol Grille,, Parnassus Books, The Frist Center for Visual Arts, Nashville Zoo at Grassmere,, The Nashville Predators, and The Tennessee Titans



Last September, as we were preparing for a workshop at Anna Maria Horner’s venture, Craft South, we got our first look at her new line of knit jersey fabrics—Anna Maria Knits. We have since experiemented and played with several of these patterned knits using our techniques and are loving the results. Shown here is our Swing Skirt from Alabama Stitch Book appliquéd with our Large Polka Dot Sencil, using her Tangle Knit print in Rust.

It reminds me of a harvest moon.


2 yards cotton jersey fabric for skirt
1 yard cotton interlock for appliqué
1 yard fold-over elastic ribbon
Button Craft thread
Basic sewing supplies: needles, pins, embroidery scissors
Alabama Stitch Book for Swing Skirt pattern and instructions

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