Last fall, as an extension of our Makeshift initiative, we began a new series of events and conversations called On Design. The series explores art, design, makers, relationships, and the elevation of craft. Our conversation in January explored William Morris and the Arts and Crafts Movement. Here are some of Natalie’s thoughts from the presentation. Feel free to share your own thoughts and join the conversation.
When I started the company that Alabama Chanin has become today, I had a vision for what I wanted to accomplish. At the time, I wouldn’t have identified that vision as a business model—but as the company expanded, I understood that I wanted to design and grow the business in a sustainable way. In a world of fast fashion, mass production, and machines, I wanted to design slowly and thoughtfully. I also wanted to promote skills that seemed to be vanishing, particularly hand-sewing skills—like those used by quilters.