From The New York Times, June 18, 2008:
Biscuit Bakers’ Treasured Mill Moves North
By SHAILA DEWAN
FOR generations of Southern bakers, the secret to weightless biscuits has been one simple ingredient passed from grandmother to mother to child: White Lily all-purpose flour.
Biscuit dives and high-end Southern restaurants like Watershed in Atlanta and Blackberry Farm outside Knoxville use it. Blue-ribbon winners at state fair baking contests depend on it. On food lovers’ Web sites, transplanted Southerners share tips on where to find it, and some of them returning from trips back home have been known to attract attention when airport security officers detect a suspicious white dust on their luggage.
White Lily is distinctly Southern: it has been milled here in downtown Knoxville since 1883 and its white bags (extra tall because the flour weighs less per cup than other brands) are distributed almost solely in Southern supermarkets, although specialty stores like Williams-Sonoma and Dean & DeLuca have carried it at premium prices.
But at the end of June, the mill, with its shiny wood floors, turquoise and red grinders and jiggling armoire-size sifters, will shut its doors. The J. M. Smucker Company, which bought the brand a year ago, has already begun producing White Lily at two plants in the Midwest, causing ripples of anxiety that Southern biscuits will never be the same.