We (HEART) this story in the newest NO’ALA Magazine (on pages 110-117) about our custom made Bridal gowns:

It takes a village:

“Once the elements of the gown are chosen, Diane, the master seamstress, measures the bride and Carra-Ellen cuts the fabric and prepares the pattern. Steven, the production manager, applies the stencil to the fabric using an airbrush technique. And with Natalie’s stamp of approval, Olivia prepares the kits for the artisans.

The artisans, who are all from the North Alabama area, are independent contractors, who charge per square inch, depending upon the intricacy of the stitching. This cottage industry-style production model allows artisans to work from their own homes and set their own wages.”

Plan ahead:

“Brides should allow three weeks for online orders and several months for a custom gown. ‘It’s a slow process,’ says Lyndsie, ‘but it’s well worth the wait.’”You can contact Lyndsie: office (at) alabamachanin.com. Look for our new bridal line to launch soon.

P.S.: What did you wear to your wedding(s)?

“A handmade silk slip underneath a silk brocade, baby blue fur-collared evening coat from Anna Molinari, heels, and a diamond choker,” says Natalie. “Totally 1996.”