We are very proud to announce the launch of the new Alabama Chanin collection. Here at the studio, we have all been busy over the past months preparing for this endeavor—from a collaboration with artist Maxine Payne (more from the story behind our inspiration and Maxine tomorrow…), to perfecting organic cotton fabric and colors, designing and producing garments pattern-by-pattern, swatch-by-swatch, creating and hand sewing sample garments, organizing photo shoots, and finally, preparing for this launch today.
Lots of work, time, and love go into every piece of a new collection. Each of our fabrics and garments are designed to last a lifetime: some pieces intended as heirlooms, others seamlessly integrated into everyday wardrobes.
The new collection features several designs, including our Magdalena, Daisy, Scallops, and Whispering Rose patterns worked in a variety of techniques and a selection of colors including: Natural, Navy, Black, Lime, Natural Blue Grey, and Ballet.
Inspiring and exciting new collection!
And I love that you included a few models in the lookbook who have “everyday” figures.
So exciting! I love it all. Just BEAUTIFUL work!
I love everything! So impressed with how you are able to continually come up with creative, new, awesome designs… the hard work really shows. Congratulations 🙂
Tonight, I logged in to see what was new, not knowing it was “spring launch day.” Wow–beautiful and inspiring! And I love the Magdalena lime.
Soooo beautiful, just love everything from your new collection: design, color, fit and the details that are in these garments. You are so incredibly talented and very inspiring for me. Thanks for that. Eagerly awaiting the new color Lime.