For many Americans, “Black Friday” (the name given to the Friday after Thanksgiving) marks the beginning of the holiday season. It’s a day largely associated with fanatical shopping and savings. While some people dread the thought of Black Friday shopping, many get excited—even camping out at stores the night before to get the best deals. A lot of people scoff at Black Friday, but others have made it part of their family’s holiday traditions. How, exactly, did it begin? Truthfully, the day we now call Black Friday began as a car crash—or, really, a string of them.
Back in the 1950s, Philadelphia police officers created the term in reference to the number of traffic accidents caused by extra shopping traffic on the weekend after Thanksgiving. In fact, the two days after Thanksgiving were called Black Friday and Black Saturday by the traffic cops in the City of Brotherly Love, where the annual Army/Navy football game was played on that Saturday afternoon. The shopping traffic, in combination with the influx of people arriving for the football game, meant a decidedly unpleasant amount of roadway chaos and overtime for the officers; reportedly the police force even called in the police band to direct traffic. According to CNN, “It was a double-whammy. Traffic cops were required to work 12-hour shifts, no one could take off, and people would flood the sidewalks, parking lots, and streets.” City merchants adopted the term to describe the long lines of shoppers at their stores—and it became sort-of an inside joke for the people of Philly.
Many believe that Black Friday is named in reference to business profit; in other words, it’s the day that sales revenues move from being “in the red” to “in the black”, in accounting terms. But this usage only began in the early 1980s, once Black Friday had been embraced by retailers as an official shopping event. Stores are known to offer incredible bargains and many have begun opening in the wee hours of the morning. Recently, the trend among more aggressive retailers has been to open at midnight—or even stay open all night from Thursday evening.
Truthfully, there has been a bit of a Black Friday backlash in the last few years, particularly directed toward more aggressive retailers who demand much of their employees over the holiday weekend. While most companies cannot afford to close on such a big shopping day, outdoor equipment retailer REI plans to close all stores (and even its website) on Black Friday this year. Our store at The Factory will be open, but for reasonable hours from 10:00am – 5:00pm on Friday—and from 10:00am – 3:00pm for Small Business Saturday. And in an effort to reflect our genuine love for the holiday season, the café will also be open to promote gathering and fellowship. We want shoppers to visit with us, to slow down and enjoy the day—and to celebrate the beginning of a season filled with camaraderie, good food and drink, and real meaning.
We will be offering savings online and in-store for Black Friday and over the weekend. The truth is that, as a small business, we depend on the income that Black Friday and other holiday sales bring. It keeps our lights on; it helps us pay our employees; it helps us continue to design and produce great, long-lasting products. If you spend your money with us, you are supporting a growing community of makers. Your purchases provide work for our artisans and our team of employees. You are making a difference, and we appreciate every customer and every single purchase.