As a female business owner, Natalie is constantly asked questions about what it is like to be a woman AND entrepreneur, what it takes to start a company from scratch, and how to “have it all.” I hope that we have been able to dispel the “having it all” myth, but even now—after a decade and a half of work—it can be difficult to find female colleagues, business owners, and mentors that can relate to the unique challenges and rewards of being both woman and businessperson.
Grace Bonney, founder of Design*Sponge, is an all-around model for uncompromising creativity and a champion for other women. Her recent book, In the Company of Women: Inspiration and Advice from over 100 Makers, Artists, and Entrepreneurs offers interviews and portraits of women from all sorts of creative backgrounds and a diverse range of races, ages, and abilities. In the book’s introduction, Bonney quotes activist Marian Wright Edelman, who said, “You can’t be what you can’t see.” Bonney explains, “Visibility is one of the most powerful tools we have in inspiring people to pursue their dreams and educating them about all the amazing options that exist.” This book serves as a mirror—reflecting the work of women who are walking the walk and talking the talk to others who are just getting their sea legs and finding their voices.
The book profiles artists, designers, writers, chefs, activists, musicians, and more; they talk about subjects like the meaning of success, self-doubt and fear, learning from mistakes, strengths, and their own sources of inspiration. Natalie is honored to be profiled here—alongside many talented women—including friends, collaborators, and inspirations like Rinne Allen, Eileen Fisher, Maira Kalman, Liz Lambert, and so many others.
Each profile is accompanied by a photograph of the woman in her personal workspace. Some of these women could not be more different from one another, but many share the same thoughts and fears. So many of us are learning to value our work, manage expectations, create better work/life balance, to say “no”, and we are negotiating what it means to be a business owner AND an artist. Oh—and it seems a number of us wanted to be ballerinas when we grew up. It’s immediately clear that there is no right answer to any question and no one-size-fits-all solution to our problems.
Bonney’s hope is that women will see something in themselves, somewhere in the book. We found many moments of connection with our peers that we could never list them all. Some of our favorites:
“Trust your instincts! There is nothing worse than realizing that your first instincts were right and that second-guessing led to a costly mistake. As women, we’re taught to second-guess ourselves and to look to others for direction and guidance. Most times my inner voice tells me in a flash what I want and need, and whom to trust. I’m learning to honor that inner voice.” – Lisa Hunt, designer and artist
“Create a ‘no assholes’ policy. Nobody you work with or hire can have this quality. Life is too short and we are too sensitive to suffer unkind people. Live kind; your work will show it.” – Genevieve Gorder, interior designer and television host
“Success in business is seeing how badly you can fail and still love yourself.” – Mary Going, fashion designer
“It’s been said before, but people are your biggest asset. There is no way you can be everywhere at once, and you wouldn’t want to be. Put the right people in the right place and your job becomes easier. And you have so much to learn from them, thank God. It takes a village.” – Liz Lambert, hotelier
“I think the world needs more authentic, honest, and vulnerable connections. As an individual, I think this results in richer relationships, and as a businesswoman, I find that the result is a sincere collaboration between my customer and me. Less polish, more authenticity.” – Karen Young, product designer and entrepreneur
“Gummy bears are not fruit, therapy can be interesting, don’t judge people by their shoes.” – Olimpia Zagnoli, illustrator
“The world needs more face-to-face conversation, perhaps over a meal, so we can really get to know each other without assumptions. The world needs fewer sound bites where those assumptions are formed.” – Carla Hall, chef and television host
“When I was about thirteen, my dad told me, ‘Everyone is weird,’ and that simple statement pretty much changed my life. I think of it often. It makes me feel relaxed to be myself and do things my own way and be open-minded about everyone else doing the same.” – Julia Turshen, cookbook author
“I love seeing brilliant, creative women making space and laying down tracks for other women. It’s easy to fall into the pernicious trap of thinking that just because you scrapped your way toward achieving your goal, there’s no room for anyone else.” – Carrie Brownstein, musician, writer, and actor
“The world needs your voice, so stop trying to fit someone else’s idea of who you are. Make them look you dead in the eye; make them know you.” – Danielle Henderson, writer and editor
“Say no to things you don’t want to do, kindly and politely. And give a widely known enthusiastic yes to the things you do want to do.” – Randi Brookman Harris, prop stylist