Some years fly by and others seem to drag on forever; 2016 kept us at a steady pace at Alabama Chanin. We have been able to focus on refining our methods and more deeply developing our different avenues of work—from the design team to workshops to collections and collaborations. It is possible that 2017 could be a year of major transition across our country, so before life gets more hectic, we would like to look back and appreciate what we accomplished in the past year.
We added an important member to our design team, Erin Reitz, who brings a fresh point of view and is helping us expand our way of thinking about design. In addition to her work as a designer, Erin and her business partner Kerry Speake own The Commons, a Charleston-based shop selling American-made home goods. Through The Commons, the two developed their own line of tableware called The Shelter Collection. We partnered with their team to create The Shelter Collection @ Alabama Chanin and we think it works perfectly alongside our collaborative collection with Heath Ceramics.
In May, we launched Collection #30. Our ongoing partnership with Nest helped us understand how to best integrate our machine-made garments into our larger collection, and we folded our basics, essentials, machine-made, and handmade garments together into one cohesive group. The collection featured Coral, Maize, and Pink color stories, highlighted Art Nouveau-style floral embroideries, and included an expanded selection of our popular new knitwear pieces. We also introduced new garments, including updated tunics, jackets, and pants. Our collection of home goods also expanded, with new selections in canvas and more machine-sewn kitchen textiles.
As part of The School of Making, last year we launched the Host a Party program that offered our DIY customers the opportunity to organize their own sewing parties for friends and family. The positive feedback we received allowed us to expand our offerings for the upcoming year. In 2016, we also began our Build a Wardrobe subscription service, which released four new garment patterns to participants—one each quarter. The program’s goal is to help to makers expand their handmade, sustainable wardrobes based on each individual’s personal style. This coming year, Build a Wardrobe features the Factory Dress, Car Coat, Wrap Dress, and Drawstring Pant/Skirt; subscribers can join at any point in the year.
We also launched a collaboration with Spoonflower—a North Carolina-based web company that allows individuals to design, print, and sell their own fabrics—that allowed us to create custom Alabama Chanin organic cotton jersey. The first run of our limited-edition, pre-printed fabric sold out almost immediately, but look for more printed offerings to cycle in and out.
As part of our expanded workshop offerings, Alabama Chanin hosted its first workshop abroad, at Chateau Dumas in Auty, France. In addition to our sewing curriculum, we were able to explore ornate interiors and architecture, shop at unique markets, and experience woad dyeing for the first time. The weeklong event was picturesque, and we hope to be able to offer another similar event soon.
The Friends of the Café Dinner series continued to expand with dinners co-hosted by Sean Brock, Adam Evans, Rodney Scott, and Frank Stitt. The 2017 season has already been announced.
Recognizing that our team is a top priority, we continued to invest in our staff this year through special staff development programs and updated policies that encourage everyone to have a work-life balance. We use Zingerman’s and Patagonia as examples to create a company culture that is conducive, not only to our employees but to the community and environment. From documenting our processes to ensuring that our information is open source and accessible company-wide, we work to preserve the stories, methods, and history of the company while making way for new ideas and improved ways of doing.
There is so much in store for Alabama Chanin in 2017. We hope that—if you have not already—you will sign up for our mailing list and newsletter and follow along on social media for updates. Wishing all of you a safe New Year, filled with love, care, hope, and empathy.
P.S. – The grids shown here are a gallery of the promotional postcards our team made for The Factory and images of various events and programs over the course of the year. What a great year—and so much to look forward to in 2017.
Happy New Year to all of you in the Alabama Chanin family. Your company has personally enriched my life on so many levels. I appreciate you and value your ongoing work and look forward to watching your company flourish and grow in 2017!