This September is shaping up to be a big month for us here at Alabama Chanin. Last week, we launched our brand spanking new website while Alabama Chanin—in its current structure—turned 11 years old. Today (the day after 9/11), Natalie celebrates another turn around the sun.

(Happy Birthday, Natalie…here’s to another big, beautiful year.)

And although it seems strange to celebrate this work in the midst of a pouring rain that is the last vestige of the deadly Irma, we’ve spent a year dreaming, working, tweaking, and living with our new site design. Whew. We’re proud parents and excited to celebrate these milestones, our team, and our artisans. So, in the midst of pouring rain, we hope you’ll find time to explore our bigger pictures, more information about our team and embroideries, more transparency about our fabrics and supply chain, and enjoy all of this from the device of your choice (desktop, laptop, tablet, or phone). Oh, and there’s a wish list too.

This week, we will share updates each day to highlight the new design and provide a roadmap for exploration.  (There’s also our new site map to help navigation.)

We’d like to thank photographers Rinne Allen and Abraham Rowe and stylist Susan Rowe for creating the beautiful imagery you see around the site.

Now, walk with us through the sections within our Shop (drum roll please):


You’ll find the tried-and-true Alabama Chanin Collection under Collection—with brand new designs beside our classic core styles—and now also featuring organic wovens.


Our previous Home and Table section, now called Cook + Dine, refocuses on our organic kitchen textiles, Heath Ceramics and Shelter Collection collaborations, and other artisan made products.

(Look for new Signature | Bridal Collection and Home sections later in the season.)


In this section, we share all facets of our 17-year story.

Learn more about Natalie’s background as a designer and meet each of our team members.

Supply Chain
Integral to our mission is an organic cotton supply chain—100% seed-to-shelf made in the USA. 

Artisan Embroidery
The work with our seamstresses is the core of our business model which supports economic development in our community.

Here’s why we do what we do.

Come back tomorrow as we highlight The Factory on, and on Thursday, The School of Making.

Give us a call if you have any questions: 256-760-1090.

P.S.: Several friends have asked how to help celebrate Natalie’s birthday. If you can, she asks that you make a small donation to the Global Giving Fund to benefit the victims of Harvey, Irma, or the Earthquake in Mexico (or the fund of your choice). Tell them she sent you.

Stay dry. Stay safe. Spread the love.
Xo from all of us @ Alabama Chanin


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