Fashion Revolution Week is part of the year-round Fashion Revolution movement that encourages consumers to look more deeply into the fashion industry, with the ultimate intention of making clothing in a safe, clean, and fair way, the norm – across the world. This year, Fashion Revolution Week runs from April 23 – 29th and it is always scheduled in a way that honors the anniversary of the Rana Plaza factory collapse, which killed 1,138 people and injured many more.
Because of Alabama Chanin’s commitment to transparency, we make it possible for you to know how your clothing is made and by whom. The initials on the label of your Alabama Chanin garments help tell the story of how each piece has been passed from hand-to-hand, with no unknown stops along the way. But, worldwide, approximately 75 million people work to make our clothes, with 80% of them women between the ages of 18 and 35. The majority of these makers in the global market live in poverty and are often exploited, abused, underpaid, and work in unsafe conditions.
This is why Fashion Revolution encourages consumers to flood social media with posts, asking your favorite designers and brands #whomademyclothes? This encourages brands to be more transparent, hopefully resulting in better and safer working conditions and better pay for textile workers. As a consumer, you have the power to make a positive change in the industry. Please use this week to ask #whomademyclothes on social media.
We will proudly be posting Alabama Chanin makers as part of the #imadeyourclothes movement. Look for spotlights on them throughout the week on Instagram stories—by following @alabamachanin and #alabamachanin and #imadeyourclothes.
We encourage you to post your Alabama Chanin garments—letting others know you know who made your clothes. Using the hashtags #whomademyclothes, #alabamachanin, and #alabamachaninmademyclothes.
We are all world citizens, so let’s push for change.