ALABAMA CHANIN - DESIGN FOR ARTISTS AND CRAFTSMEN - 1

DESIGN FOR ARTISTS AND CRAFTSMEN

We continue our book review series with contributing writer and textile artist, Elaine Lipson, with a look at a classic design tome, Design for Artists and Craftsmen.

What can a funky old hardbound Dover book, written by a man born in the 19th century, teach us about modern design? First published in 1953 (and available used and in libraries today), Design for Artists and Craftsmen is a workbook of design exercises that will push your skills and imagination in unexpected ways. If you’re searching for new approaches to motif and pattern, this book will challenge the predictable Instagram looks of so much of today’s pattern and surface design and teach you to create stylized and abstract variations of any form.

ALABAMA CHANIN - DESIGN FOR ARTISTS AND CRAFTSMEN - 2

Louis Wolchonok was an American painter, printmaker, muralist, art teacher, and graphic designer. Part of the social realist school of painting (think Grant Woods’ famed American Gothic, Dorothea Lange’s photographs, and the Works Progress Administration murals), his works are in several museum and gallery collections today. Design for Artists and Craftsmen, one of three design education books Wolchonok wrote, is very much about two things: the fundamentals of forms, and how to create infinite, modern design variations for any form. Wolchonok’s style is highly individual, but his exercises can be adapted to your own.

ALABAMA CHANIN - DESIGN FOR ARTISTS AND CRAFTSMEN - 3

His prompts to generate more and more variation, and his guidance on breaking down and building up shapes, lines, forms, and combinations make the book and its exercises exciting. Wolchonok characterizes all source material and starting points as geometric (including the curvy amoeba-like shapes that almost define mid-century design), flower and plant, animal, human, and man-made (such as buildings and tools). Exercises in a final section on composition build complexity and add dynamic elements.

ALABAMA CHANIN - DESIGN FOR ARTISTS AND CRAFTSMEN - 4

What does this mean for the designer? A simple oval becomes a whole series of curvaceous, decorative motifs. Loose, quick sketches of horses evolve into highly simplified graphic forms that could have come from ancient South American tapestries. Stick figures become lyrical, expressive humanoids. Wolchonok calls out exactly what shifts from one variation to the next, so you can try it for yourself: changing the emphasis, the flow of the line, the proportions, the shapes of parts, the arrangement of the parts.

ALABAMA CHANIN - DESIGN FOR ARTISTS AND CRAFTSMEN - 5

If you find that your sketching, design, or logo work is stuck or repetitive, seek out this book from a used book source or library and work through its pages. Imagine yourself in the 1950s, creating new kinds of designs that we now know as iconic, and see what you discover.

P.S.: Look for a design project based on this book on the Journal in the coming months.

4 comments on “DESIGN FOR ARTISTS AND CRAFTSMEN

Leave a Reply

Your email address will not be published. Required fields are marked *

Click to read 4 comments
  1. Selena

    Put some readable page copies, this book is no where to be found (even in libraries) and exercises are useful. It is past copyright time and exercises are helpful!

    Reply
    1. Alabama

      Thank you for your comment, Selena. There are copies available online – however, the most reasonably priced I have found are paperbacks in the $115 range. (It may not be the best option, but I have included a link below should you like to access what I have found).

      https://www.abebooks.com/DESIGN-ARTISTS-CRAFTSMEN/30022504721/bd?cm_mmc=gmc-_-new-_-PLA-_-v01&gclid=EAIaIQobChMIp6vswOOI3gIVHUsNCh3LbAhAEAYYASABEgI2AvD_BwE

      I will let our Media Team know that you are interested in more detailed page photos from the book.
      If you have any additional questions, please contact me at 256-760-1090 – I will be happy to help however I can.
      Sincerely, Erin W., Customer Service @ Alabama Chanin

      Reply