“Be not afraid of growing slowly; be afraid only of standing still.” ― Chinese Proverb 

Change has been a constant at Alabama Chanin and over Natalie’s twenty-plus years as a designer, business owner, and slow fashion pioneer. Doing the good work to implement positive changes that better the lives of our guests, our team, and the company is an ongoing endeavor.  

Today we are excited to announce our most recent change: the launch of the newest iteration of This new website will go live this week, and our goal is to markedly improve guest experience and make the functionality of the website even more seamless. To do this we have partnered with Shopify, our new website platform. When the site goes live, we will invite you to explore the new website and send us feedback. You can reach out via phone at 256-760-1090 or by email at―we would love to chat. Stay tuned for its announcement.

Here are some new features to look for:  

A new online account: All guests with existing accounts will need to create a new one. You can use your previous email address and password, or choose a new one. 

Gift certificate code updates: All previously issued gift certificate codes have been altered slightly. Our guest experience team will be reaching out to you with your updated code, but please give us a call at 256-760-1090 with any questions or to receive your new code. 

AfterPay: This has been added as a new payment option at checkout. Conveniently pay for your purchases in installments. You can read more about AfterPay here 

And as we share this newest change with you, we also would like to share the constants ―the foundations without which Alabama Chanin would not be possible.  

The Heart: Organic Cotton Seeds 

The Heart: Made in America 

The Heart: The History of Textiles (+ Community) 

The Heart: The Factory 

The Heart: The Design Team 

The Heart: Stone Talker 

Left: “Pleated Single-Edged Ruffle”; Right: “Pleated Double-Edged Ruffle” from The Art of Manipulating Fabric, 1996 by Colette Wolff, edited by Robbie Fanning. 

@Alabama Chanin 

A new Collection arrives this week with the new website. Stay tuned…

@ The School of Making 

Read more about our newest Ruffle DIY Kits—the swing skirt and scarf—inspired by our March Swatch of the Month.  

@ The Factory 

Plan your visit to view the Collection firsthand, work with our team, experience Alabama Chanin in-person, and learn more about our commitment to responsible production, sustainable practices, and thoughtful design.      


Monday by appointment only     
Tuesday – Friday | 10am – 5pm     
Saturday and Sunday | Closed         

Visit us at:     
462 Lane Drive     
Florence, Alabama 35630       

Contact our store team:     
Catherine Counts     
+1.256.760.1090 x 114         

Carlisle Sandy      
+1.256.760.1090 x 105     

Please note: Due to COVID, guests are required to wear face masks throughout the duration of their time at The Factory and we have masks available, if needed. Until further notice, we will be checking temperatures for all guests, team members, and anyone entering The Factory. Should you have any questions about our safety procedures, please reach out during our store hours. 

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