As a slow fashion pioneer, Natalie has, for over 20 years, championed sustainability ―from Alabama Chanin’s supply chain, to how materials are used at The Factory, and the pieces she designs for a timeless wardrobe. This goal of sustainability has led Natalie and Alabama Chanin to embrace the concept of a seasonless wardrobe. One where garments transition from season to season and blend seamlessly with each other.
The most recent update to our Soften Collection, fully embodies these ideals. This collection is full of new styles and reimagined favorites, designed, like all of Natalie’s collections, to transition from season to season, year to year ―to last you a lifetime. Explore some of our favorites below.
P.S.: Explore The Alabama Chanin Core Club for a curated collection of wardrobe staples.
Read more about creating a seasonless wardrobe:
@ Alabama Chanin
Tell us if there are any hiccups. Tell us what you love. Tell us what we can do better.
Email us at email@example.com or call us at 256-760-1090.
@ The School of Making
The School of Making on AlabamaChanin.com has a new, fresh look with updated DIY Kit colorways, new maker supplies, and resources for makers. Learn more on the Journal.
@ The Factory
Plan your visit to view the Collection firsthand, work with our team, experience Alabama Chanin in-person, and learn more about our commitment to responsible production, sustainable practices, and thoughtful design.
Monday by appointment only
Tuesday – Friday | 10am – 5pm
Saturday and Sunday | Closed
Visit us at:
462 Lane Drive
Florence, Alabama 35630
Contact our store team:
+1.256.760.1090 x 114
+1.256.760.1090 x 105
Please note: Due to COVID, guests are required to wear face masks throughout the duration of their time at The Factory and we have masks available, if needed. Until further notice, we will be checking temperatures for all guests, team members, and anyone entering The Factory. Should you have any questions about our safety procedures, please reach out during our store hours.