Organic Cotton Designs Fernando Skirt and Naomi Top from the Alabama Chanin Soften Collection


“Fashion is the armor to survive the reality of everyday life.” – Bill Cunningham 

As a slow fashion pioneer, Natalie has, for over 20 years, championed sustainability ―from Alabama Chanin’s supply chain, to how materials are used at The Factory, and the pieces she designs for a timeless wardrobe. This goal of sustainability has led Natalie and Alabama Chanin to embrace the concept of a seasonless wardrobe. One where garments transition from season to season and blend seamlessly with each other.  

The most recent update to our Soften Collection, fully embodies these ideals. This collection is full of new styles and reimagined favorites, designed, like all of Natalie’s collections, to transition from season to season, year to year ―to last you a lifetime. Explore some of our favorites below.  


Florence Trench 

Clemence Jacket 


Naomi Top 

Ramona Top 

Ines Top 

Lucy Eileen Top 

Fiona Top 


Cynthia Dress 


Rosamund Cardigan 

Cerie Cardigan 

Darcy Cardigan 


Josephine Coat 

Bernadette Jacket 

Corinne Jacket 


Fernando Skirt 

Ramona Skirt 

Anaise Skirt 


Emmaline Pant 

P.S.: Explore The Alabama Chanin Core Club for a curated collection of wardrobe staples. 

Read more about creating a seasonless wardrobe: 

A Seasonless Wardrobe, from InStyle 

“7 Steps to Creating a Seasonless Wardrobe,” from Vogue Australia 

20 Years of Defining Sustainability, from The Journal  

@ Alabama Chanin 

Last week, we launched our newly updated websiteLearn more about it here. Explore and take a look around. Use our Site Map to help find your way. 

Tell us if there are any hiccups. Tell us what you love. Tell us what we can do better. 

Email us at or call us at 256-760-1090. 

@ The School of Making 

The School of Making on has a new, fresh look with updated DIY Kit colorways, new maker supplies, and resources for makers.  Learn more on the Journal.  

@ The Factory

Plan your visit to view the Collection firsthand, work with our team, experience Alabama Chanin in-person, and learn more about our commitment to responsible production, sustainable practices, and thoughtful design.      


Monday by appointment only     
Tuesday – Friday | 10am – 5pm     
Saturday and Sunday | Closed         

Visit us at:     
462 Lane Drive     
Florence, Alabama 35630       

Contact our store team:     
Catherine Counts     
+1.256.760.1090 x 114         

Carlisle Sandy      
+1.256.760.1090 x 105     

Please note: Due to COVID, guests are required to wear face masks throughout the duration of their time at The Factory and we have masks available, if needed. Until further notice, we will be checking temperatures for all guests, team members, and anyone entering The Factory. Should you have any questions about our safety procedures, please reach out during our store hours. 

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