Left: Early hand-sewn Alabama collection “Sister Shirt”, 2001, Natalie Chanin; Right: Film still portraits from the Life Ball awareness campaign, 1999, photography direction by Sissi Farassat; Location scouting photos, photographed by Wolfgang Tschofen, Vienna,1999, photograph by Robert Rausch

On September 21, 2000, Natalie “Alabama” Chanin showed her first collection, a “project” that would become Alabama Chanin.

Tomorrow—21 years to the day—begins a celebration of 21 years through shared pieces from our archives, published articles, interviews, and essays from friends and colleagues. This celebration honors our collaborators, team, friends, community, artisans, and those that have inspired Natalie and Alabama Chanin through their work and partnerships over the decades. Find the celebration here and look for essay highlights shared on the Journal over the coming months, as entries unfold.  

@ Alabama Chanin  

In addition to our 21 year celebration, look for a new collection arriving tomorrow that furthers our zero-waste initiatives.  

@ The School of Making    

New to The School of Making are September’s Swatch of the Month, which features Backstitch Reverse Appliqué using Variegated Embroidery Floss, new kits and colorways, and Studio Bundle #3. This month’s Swatch of the Month design reflects on the creative process and journey in each of us. Using the New Leaves design, natural elements come into play and call back Natalie’s month long residency program at the Hambidge Center in the north Georgia mountains during the summer of 2018.  

Studio Bundle #3 finds color inspiration from Natalie’s time at Hambidge and the work of Mary Hambidge.    

@ The Factory     

Plan your visit to view the Collection firsthand, work with our team, experience Alabama Chanin in-person, and learn more about our commitment to responsible production, sustainable practices, and thoughtful design.    

Customization is among the many benefits of lean-method manufacturing. Because our garments are made to order, we offer the complimentary service of adjusting hemlines along the sleeve and body up to 3”. Note hemline adjustments at checkout, or connect with our team to learn more about opportunities to further customize fit. 


Monday by appointment only   
Tuesday – Friday | 10am – 5pm        
Saturday and Sunday | Closed            

Visit us at:        
462 Lane Drive        
Florence, Alabama 35630          

Contact our store team:        
Catherine Counts        
+1.256.760.1090 x 114   

Lily Rausch     
+1.256.760.1090 x 110

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