Alabama Chanin Brightly Collection


Our Brightly capsule will be leaving soon, as we prepare for the launch of our forthcoming collection. Before saying farewell to designs in collaboration with artist Phillip March Jones, we look back at his inspiring work.

Phillip March Jones + Institute 193 Artists

Brightly: A New Perspective

Inspiration: Phillip’s Workbooks

More from the Brightly Collaboration

Institute 193 + MARCH

Explore garments designed in collaboration with Phillip March Jones, benefiting Institute 193:





Explore the entire Brightly collection here for a last chance to shop the limited-edition designs.

@ Alabama Chanin

A new collection arrives next week. Join our mailing list to stay in the loop on new arrivals, collection previews, promotions, and more goodness from Alabama Chanin.

Last Chance Florals: Shop an assortment of signature floral designs that will be leaving soon, including Flora, Florence, and one-of-a-kind styles.

Introducing Wave: Find four of our core designs in a new Wave blue colorway from our upcoming collection. Shop the Waffle Sweatshirt, Essential Skirt, Love Tee, and Ashley Cardigan in Brightly.

@ The School of Making

Introducing Swatch of the Month Shop: Explore our new one-stop-shop for Swatch of the Month, now updated with options to subscribe for an individual month and shop the featured kits and materials that have been released with each month’s design.

Swatch of the Month is our subscription program that teaches hand-sewing techniques and new design choices each month through a ready-to-sew kit that is shipped to your home. March’s swatch features the Abbie’s Flower stencil worked in the Stem Stitch on double layers of Ochre medium-weight cotton jersey.

Subscribers receive a newsletter that corresponds to each month’s unique swatch and includes instructions for the featured techniques, development and inspiration behind each new design, and offers helpful tips and takeaways that can be applied to future hand-sewing projects. 

Subscribers also save 10% on a selection of new DIY Kits and materials that correspond with techniques and design choices that are featured each month.

New Virtual Swing Skirt Workshop: March 25th, 2022

Our latest virtual workshop focuses on the Swing Skirt, one of our most beloved DIY designs. Led by our friend and fellow maker Sunne Meyer, this virtual experience will teach the essentials of hand-sewing and garment construction, and is suited to new and experienced makers alike.

DIY Kit Refresh: Shop new arrivals that include The Classic Coat Kit, Gore Skirt Kit, and Tank Dress Kit in Facets.

@ The Factory

In partnership with Project Threadways and the Muscle Shoals National Heritage Area, join us for Textiles and Activism, the third annual Project Threadways Symposium. The event will take place April 21–23 at The Factory and also has virtual ticket options available.

Guests can choose from a variety of ticket tiers that include a kick-off dinner with visiting chef Whitney Otawka on Thursday, presentations, panel discussions, meals on Friday and Saturday, and a special Factory tour and workshop on Saturday. Learn more and purchase tickets here.

Plan your visit to The Factory to view the Collection firsthand, work with our team, experience Alabama Chanin in-person, and learn more about our commitment to responsible production, sustainable practices, and thoughtful design.


Monday by appointment only
Tuesday–Friday | 10am–5pm
Saturday and Sunday | Closed

Visit us at:
462 Lane Drive
Florence, Alabama 35630

Contact our store team:

Catherine Counts:
+1.256.760.1090 x 114

Lily Rausch:
+1.256.760.1090 x 108

Haley Heinkel:
+1.256.760.1090 x 116

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